https://jimolloy.com/categories/community/ Recent content in Community on Ji Molloy https://jimolloy.com/assets/images/eevee-on-computer-circle.png https://jimolloy.com/assets/images/eevee-on-computer-circle.png Hugo -- 0.154.5 en-us Sun, 30 Nov 2025 15:02:43 +1100 https://jimolloy.com/posts/2025/future-of-tech-mascots/ Sun, 30 Nov 2025 15:02:43 +1100 https://jimolloy.com/posts/2025/future-of-tech-mascots/ <p><img alt="alt text" loading="lazy" src="https://jimolloy.com/assets/images/octocat-and-friends.png"></p> <p>Over the past few years, I have been thinking about how <code>character culture</code> shapes industries: from idol groups to stationery aisles, from gacha machines to cafés. And recently, I was thinking of: <strong>why aren’t tech mascots treated like real character IP?</strong> 😆💭</p> <p>We already know that characters with strong story, cute design, and a sense of collectability become global icons. For example:</p> <ul> <li>🐼 <a href="https://www.pokemon.com/us">Pokémon</a> where each Pokémon has a unique name, powers and personalities</li> <li>🎀 <a href="https://www.sanrio.com/">Sanrio</a> and its family of characters</li> <li>🎶 <a href="https://www.bt21.com/character">BT21</a> and how each character represents a <a href="https://ibighit.com/bts/eng/profile/">BTS</a> member</li> <li>✨ <a href="https://www.chiikawaofficial.com/home/#characters">Chiikawa</a>, with every character having a backstory</li> <li>🌐 <a href="https://aespa.com/">aespa</a>, whose AI universe concept ties all their songs and avaters together</li> </ul> <p>So… what about tech?</p>