🐼 Future of Tech Mascots 🧸
Over the past few years, I have been thinking about how character culture shapes industries: from idol groups to stationery aisles, from gacha machines to cafés. And recently, I was thinking of: why aren’t tech mascots treated like real character IP? 😆💭 We already know that characters with strong story, cute design, and a sense of collectability become global icons. For example: 🐼 Pokémon where each Pokémon has a unique name, powers and personalities 🎀 Sanrio and its family of characters 🎶 BT21 and how each character represents a BTS member ✨ Chiikawa, with every character having a backstory 🌐 aespa, whose AI universe concept ties all their songs and avaters together So… what about tech? ...